What does the Pipedrive integration create?

For each new submission, Formester can create a person and a linked deal in the pipeline and stage you choose. If a person with the same email already exists, Formester links the new deal to that person without updating their details.

Can I map fields from my Pipedrive contact form?

Yes. Map form questions or fixed values to Person Name and Email, phone, deal title, value, and currency. You can also map supported text and address custom fields.

Can I choose where a new deal appears?

Yes. When Deal creation is enabled, select a Pipedrive pipeline and stage, and map a deal title. You can also map a numeric value and currency.

Will this update a person already in Pipedrive?

No. If a person with the same email exists in Pipedrive, Formester uses the existing person for the new deal but does not change their details. Each submission creates a new deal.

Can I send existing submissions to Pipedrive?

Yes. Sync existing submissions uses your saved settings and skips previously successful deliveries. Disconnecting and reconnecting removes delivery checkpoints, so syncing again after reconnecting can create duplicate CRM records.

Which Formester plan includes Pipedrive?

The native Pipedrive integration is available on the Business plan and above. You can create a form with a free account, then upgrade to connect Pipedrive.

How do I add a form to Pipedrive?

You have two options. Pipedrive’s own Web Forms are under Leads > Web Forms and need the LeadBooster add-on. Or build the form in Formester, open Automate → Integrations → Pipedrive, authorize with OAuth, and map the person and deal fields. Each submission then creates a person and a linked deal.

Do I need Pipedrive LeadBooster?

Not for the Formester integration. Formester sends data to Pipedrive through your connected account, so you do not need the LeadBooster add-on. You need LeadBooster only if you want to use Pipedrive’s own Web Forms, which Pipedrive includes in Premium and higher plans and sells as an add-on for Lite and Growth.

How do I send Google Forms to Pipedrive?

Google Forms has no built-in Pipedrive option, so you need Zapier or a script to pass responses from its linked Google Sheet to Pipedrive. A simpler route is to build the form in Formester and connect Pipedrive directly, so each response creates a person and a deal.

Is a Formester form the same as a Pipedrive contact form?

A Pipedrive contact form is any form on your site that feeds leads into Pipedrive. With Formester you build the contact form, embed or share it, and connect Pipedrive so each inquiry becomes a person and a deal in the pipeline and stage you choose.

IntegrationsPipedrive

Pipedrive form integration: send form leads to your CRM

Send form responses to Pipedrive as a person and deal. Match an existing person by email or create one, then add a linked deal to your chosen pipeline and stage.

Start free See setup steps

Native integration · Business plan and above

Example of a Formester submission creating or matching a Pipedrive person and adding a linked deal in the selected pipeline and stage

Trusted by 56k+ teams worldwide

From form to CRM

Collect the details. Keep your pipeline moving.

Collect the answers your sales team needs, then send them to Pipedrive without copy-paste.

Person + deal

Connect each inquiry to a deal

A submission can create a person and a linked deal. If a person with the same email already exists in Pipedrive, Formester links the new deal to that existing person instead.

Field mapping

Carry useful context into Pipedrive

Map form questions or fixed values to Person Name and Email, phone, deal title, value, and currency. Add supported text or address custom fields when you need more detail.

Deal destination

Choose a pipeline and stage

Set the pipeline and stage for new deals during setup, so the deal starts in the place your sales team expects.

Setup

Connect forms to Pipedrive in four steps

Configure the native integration on each form, then verify the first delivery in Pipedrive.

Read the setup guide

Open Pipedrive on your form

Open a published form, then go to Automate → Integrations → Pipedrive and select Add integration.

Connect and select an account

Authorize Pipedrive with OAuth, then select the connected account that should receive this form’s records.

Map the person and deal

Turn on Person and Deal. Map Name and Email from your form questions, choose a question or fixed value for the deal title, then select a pipeline and stage.

Save and test a submission

Save settings, submit a test response, and check the linked person and deal in Pipedrive. Run Sync existing submissions if you also want to send earlier responses.

Compare

Pipedrive Web Forms vs Formester

Pipedrive has its own embeddable forms. Formester is a separate form builder that sends each submission to Pipedrive.

	Formester	Pipedrive Web Forms
Pipedrive add-on needed	No LeadBooster add-on	Part of the LeadBooster add-on
What a submission creates	A person and a linked deal	A lead or a deal
Where the form is built	Formester, with multi-step forms, surveys, and quizzes	Pipedrive, as an embeddable web form

The Formester Pipedrive integration needs the Business plan or above. Pipedrive says Web Forms is part of LeadBooster, which is included in its Premium and higher plans and can be added to Lite and Growth.

Pipedrive contact form

A contact form on your website is often the first place a lead shows up. If you copy those inquiries into Pipedrive by hand, some get delayed or missed. Build the contact form in Formester, connect Pipedrive, and each message arrives as a person with a linked deal in the pipeline stage you picked.

Ask for the details your sales team needs, such as name, email, phone, and what the person wants. Map the question about their request to the deal title so you can see it in the deal list.

Google Forms to Pipedrive

Google Forms has no built-in Pipedrive option. To get responses into Pipedrive, you connect the linked Google Sheet with Zapier or a script, then keep that connection working. If you build the form in Formester instead, you connect Pipedrive from the form's Automate tab and each response creates a person and a deal directly.

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FAQ

Pipedrive form integration FAQs

Find answers to common questions below, or reach out to our team for more help.

Pipedrive form integration

Give every new inquiry a place in your pipeline

Build your form, then connect Pipedrive on the Business plan or above.

Start free

Native integration · Business plan and above