Add or update contacts
Each submission creates a new Mailchimp contact or updates the matching email address, keeping your audience clean.
IntegrationsMailchimp
Connect your forms to Mailchimp
Formester’s native Mailchimp form integration adds or updates audience contacts from every submission. Map fields, apply tags, and choose immediate signup or double opt-in. No Zapier or code required.
✓ Native OAuth · ✓ Audience field mapping · ✓ Double opt-in
JK
Jonas Kellerjonas@verge.dev
Subscribed
First nameJonas
CompanyVerge
TagsProduct updates
✓Contact syncedjust now · Newsletter audience
Trusted by 56k+ teams worldwide
Why connect them
Build a list that is ready to email
Turn every form response into a campaign-ready Mailchimp contact without exports or copy-paste.
Map audience fields
Send names, phone numbers, companies, and other answers into the Mailchimp fields your campaigns use.
Apply Mailchimp tags
Choose one or more tags during setup so every synced contact is ready for the right segment and campaign.
Choose your opt-in flow
Subscribe contacts immediately or send Mailchimp’s double opt-in email before they join your audience.
How it works
Connect a form to Mailchimp in 3 steps
Choose an audience, map your fields, and start growing your email list.
01
Add Mailchimp and connect your account
Open your form, go to Automate → Integrations → Mailchimp, and sign in securely with Mailchimp OAuth.
AutoresponderIntegrationsWebhooks
02
Choose an audience and map fields
Pick your Mailchimp audience and email question, then map optional audience fields and select the tags to apply.
03
Choose opt-in, save, and test
Use immediate subscription or double opt-in, optionally sync existing submissions, then submit a test response.
Form to Mailchimp: popular ways to use it
The same setup works for any form that collects an email address.
Newsletter signup
Share a short signup form as a link or embed it on your site. Each signup is added to your audience, and double opt-in sends the confirmation email if you want it.
Lead magnet download
Ask for an email address before someone downloads a guide or checklist. Add a tag such as Ebook so you can send follow-ups to those readers only.
Event registration
Collect name, email, and company on a registration form. Map them to audience fields and tag each contact with the event name for reminders and follow-ups.
Contact form to audience
Send people who write to you into Mailchimp too. Tag them as contacts to tell them apart from newsletter subscribers, and make sure the form says they will get emails.
Looking for a Typeform, Google Forms or Formsite alternative with Mailchimp?
You have a form tool and a Mailchimp audience. This is how the Mailchimp connection differs from tool to tool.
| Formester | Typeform | Google Forms | Formsite | |
|---|---|---|---|---|
| Native Mailchimp connection | Yes | Yes | No, needs Zapier, Apps Script or an add-on | Yes (Professional plan) |
| How you connect | Mailchimp OAuth sign-in | Mailchimp authorize screen | Depends on the tool you add | Mailchimp API key |
| Field mapping | Yes | Yes | In the tool you add | Yes |
| Tags | Yes, one or more tags per integration | Yes, one tag for all or tags from choice answers | In the tool you add | Not listed in its docs |
| Double opt-in | Yes, choose per integration | Not listed in its docs | In the tool you add | Follows your audience setting |
| Zapier needed? | No | No | Usually, or a script | No |
Competitor details come from each tool's public help pages and can change: Typeform, Formsite. Google Forms has no Mailchimp option of its own, so what you get depends on the tool you add. For a walkthrough of the Typeform route, read how to connect Typeform to Mailchimp.
Google Forms to Mailchimp
Google Forms has no Mailchimp setting. To get responses into an audience, you link the form to a Google Sheet and connect that sheet to Mailchimp with Zapier, an Apps Script, or an add-on. That is another tool to set up, and another thing that can stop working.
If you build the form in Formester, you connect Mailchimp from the form's Automate tab. Each response adds or updates a contact in your audience, with field mapping, tags, and your choice of double opt-in.
Testimonials
Forms that teams trust to grow
"Formester's Drag-and-drop functionality and pre-designed templates make creating forms extremely quick and easy. It's extensive customisation options …"
"I was searching for a long time for a product I could use to send newsletters and surveys to my database. I tried so many different types of software …"
"Formester offers a ton of features and my developer loves using it to integrate to various marketing pages. It's quick and easy to create using drag a…"
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FAQ
Mailchimp form integration FAQs
Find answers to common questions below, or reach out to our team for more help.
Free to start
Grow your Mailchimp audience from every form
Connect once and let new submissions organize themselves in Mailchimp.