The Free Gravity Forms alternative that does not charge you for every add-on

The best alternative to Gravity Forms with a free plan, intuitive design, and advanced features built in.

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Build complete forms in seconds

  • Use AI to create and edit forms instantly without manual effort. icon Use AI to create and edit forms instantly without manual effort.
  • Access 100 percent customizable templates for any use case. icon Access 100 percent customizable templates for any use case.
  • Save time with ready-to-use free templates designed for every need. icon Save time with ready-to-use free templates designed for every need.
Faster creation screenshot

Work with a clean, modern interface

  • Enjoy a minimal yet powerful dashboard built for speed. icon Enjoy a minimal yet powerful dashboard built for speed.
  • Design forms that look great and perform better. icon Design forms that look great and perform better.
  • Give users a smooth experience that drives more responses. icon Give users a smooth experience that drives more responses.
Better UI screenshot

Keep every response safe and private

  • Rely on enterprise-grade protection for your data. icon Rely on enterprise-grade protection for your data.
  • Prevent breaches with advanced security protocols. icon Prevent breaches with advanced security protocols.
  • Stay compliant with global data standards and policies. icon Stay compliant with global data standards and policies.
Data security screenshot

Work together without friction

  • Invite your team to build and manage forms in real time. icon Invite your team to build and manage forms in real time.
  • Assign roles and control permissions with ease. icon Assign roles and control permissions with ease.
  • Stay aligned with shared dashboards and instant updates. icon Stay aligned with shared dashboards and instant updates.
Team collaboration screenshot
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Trusted by 56,000+ teams

5/55 stars
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At a glance

Formester vs Gravity Forms, in five attributes.

The deciders before you scroll the rest of this Gravity Forms alternative comparison. Verified against Gravity Forms's pricing page, May 2026.

Attribute Formester Gravity Forms Verdict
Free plan Yes (100/mo) No free plan Formester wins
AI form generator Yes (free) No (Not confirmed) Formester wins
Hosted SaaS or self-hosted Hosted Self-hosted WordPress plugin Different model
Vendor-level HIPAA / SOC 2 Not certified Not certified (host's responsibility) Tied
REST API + MCP server REST + MCP REST only Formester wins

Pricing and feature data verified May 2026. Always re-check live pricing pages before signing a contract.

The honest read

Why teams leave Gravity Forms.

Four reasons teams switching to Formester have given us. Sourced from G2, Capterra, Reddit reviews and vendor pricing pages, not made up.

July 2025 supply-chain attack on the plugin.

Specific Gravity Forms releases shipped with malicious code that allowed remote code execution and unauthorized admin account creation. Wordfence and Search Engine Journal both covered the incident. Formester is a hosted SaaS, so a vulnerable build cannot be your problem.

Search Engine Journal and Wordfence advisories, July 2025.

March 2026 stored-XSS vulnerability.

Wordfence disclosed a stored cross-site scripting vulnerability in Gravity Forms versions ≤ 2.9.28.1. Patches landed quickly, but every site owner had to push the update. Hosted form builders patch on our side.

Wordfence advisory, March 2026.

No free plan; entry tier $59 per year.

Gravity Forms has no free option. The lowest paid tier is $59/year (Basic, single site). Formester's free plan covers 100 monthly responses with the AI form generator, payment collection, and conditional logic groundwork already on.

Live pricing scrape, gravityforms.com/pricing, 2026-05-10.

No vendor-level HIPAA or SOC 2.

Compliance is the site owner's responsibility, since Gravity Forms is self-hosted. If your team needs a vendor-level certificate to satisfy procurement, Gravity Forms cannot provide one. Formester is GDPR / UK GDPR / CCPA compliant, with the security page exposing what we do and do not certify.

Dossier: "No vendor-level HIPAA/SOC 2; compliance is up to the site owner and host."

Free plan

Free plan: Formester vs Gravity Forms, side by side.

What each free plan actually lets you do, line by line. Verified against the live pricing pages, May 2026.

Feature Formester Free Gravity Forms Free
Free plan exists Yes No
Monthly response cap (cheapest paid) 1,000 (Personal $12/mo annual) Unlimited (Basic $59/yr, single site)
Hosted vs self-hosted Hosted SaaS Self-hosted WordPress plugin
AI form generator Yes (free) Not confirmed
Conditional logic Personal+ ($12/mo annual) Pro+ ($159/yr)
Native payment collection Yes (free; Stripe, PayPal) Add-ons (Pro+)
E-signature File upload field Signature add-on (Pro+)
Custom domain / hosting Custom subdomain on Personal Your WordPress domain
REST API Yes (Business) Yes (built into plugin)
MCP server for AI agents Yes (Business) No
HIPAA / SOC 2 Not certified (Formester) Not certified (host's responsibility)

What's the difference?

a screenshot of formester form builder

Formester

Formester is the AI powered free alternative to Google Forms. It performs all Google Forms' functions and offers additional features, such as advanced logic, real time calculations, built in payments, more templates, and powerful integrations to automate workflows!

a screenshot of gravity forms

Gravity Forms

Gravity Forms is a WordPress-based form builder with strong plugin support. It works for developers, but its complex setup, limited design flexibility, and reliance on add-ons make it frustrating for fast, easy form creation.

Pricing

Gravity Forms vs Formester pricing, plan by plan.

Annual billing displayed where applicable. Re-verified against Gravity Forms's live pricing page, May 2026.

Tier Formester Gravity Forms Note
Free $0 · 100 responses/mo, 10 forms, AI generator, payments, conditional logic groundwork No free plan Formester offers a free path
Entry paid Personal · $12/mo annual ($144/yr), 1,000 responses, conditional logic Basic License · $59/year (~$4.92/mo), 1 site, unlimited submissions Different pricing model
Mid tier Business · $45/mo annual ($540/yr), 15,000 responses, 25 seats, REST API + MCP Pro License · $159/year (~$13.25/mo), 3 sites Different model
Top tier Enterprise · custom Elite License · $259/year (~$21.58/mo), unlimited sites WP-only at scale
Paid features

Gravity Forms vs Formester paid features, line by line.

What unlocks on each tool's paid plans, grouped by what teams searching for an alternative actually upgrade for. Verified against live pricing pages, May 2026.

Feature Formester (Personal $12 / Business $45 monthly, billed annually) Gravity Forms (Basic $59 / Pro $159 / Elite $259 yearly)
Volume and seats
Entry-paid monthly response cap 1,000 (Personal) Unlimited submissions on 1 site (Basic)
Mid-tier monthly response cap 15,000 (Business) Unlimited; constrained by WP hosting (Pro/Elite)
Team seats (mid tier) 25 (Business) WP user accounts on the site
File storage (mid tier) 50 GB (Business) Limited by WordPress / PHP settings
Logic and form behavior
Conditional logic depth Full field-level rules (Personal+) Yes (Basic+)
Calculations and scoring Quiz auto-scoring (free); calculations on paid Yes (built-in)
Multi-language forms Yes; AI translation 180+ languages on Business Partial (via WP multilingual plugins)
Branding and distribution
Brand removal Personal ($12/mo annual) N/A (self-hosted, your domain)
Custom domain / subdomain Custom subdomain on Personal; full on Business Your WordPress domain
Native iOS / Android apps PWA install (free) No standalone app
Offline form collection Yes (PWA, free) No native offline sync
Developer and AI surface
AI form generator Yes (free) Not confirmed publicly
REST API Webhooks free; full REST on Business Yes (built into plugin)
MCP server (Claude / ChatGPT / agents) Yes (Business) No
E-signature File upload field Yes (Signature add-on, Pro+)
Compliance and security
GDPR / UK GDPR / CCPA Yes Partial; depends on WP setup and host
Vendor-level SOC 2 / HIPAA Not certified yet No vendor-level; site owner / host responsibility
WCAG 2.1 AA accessibility posture Not yet published Yes (documented checklist)
Encryption at rest + TLS in transit Yes Depends on hosting and add-ons

Pricing and feature data verified May 2026 against the live pricing pages. Re-verify before a contract decision.

Where the comparison gets specific

Logic, integrations, and offline: Formester vs Gravity Forms.

The three dimensions teams searching for a Gravity Forms alternative tell us actually drove the switch. Specific behavior, not feature-list checkmarks.

Conditional logic that actually branches.

Field-level show / hide / require / route rules unlock on Personal at $12 per month, billed annually, with calculations and route-on-submit included. Gravity Forms includes conditional logic and calculations on Basic at $59 per year, with a deeper add-on ecosystem (Signature, GravityView, Entry Automation) on Pro and Elite.

Formester Field-level rules, calculations, route-on-submit (Personal+)
Gravity Forms Conditional logic, calculations (Basic $59/yr); deeper add-ons on Pro+

Integrations and AI agent surface.

Hosted REST API on Business plus an MCP server that plugs into Claude or ChatGPT. Native HubSpot, Google Sheets, Slack, Stripe, PayPal, Calendly, n8n, Pabbly, OttoKit, GA4, GTM. Gravity Forms exposes a REST API built into the plugin and a large WordPress add-on ecosystem, but ships no MCP server.

Formester 11+ native + webhooks + Zapier + REST + MCP server
Gravity Forms Built-in REST + large WP add-on ecosystem, no MCP

Offline forms that ship as installable apps.

Formester forms install as a PWA on phones, tablets, and laptops. Submissions queue on the device and sync when the network returns. Free plan, no app store install. Gravity Forms is a WordPress plugin with no vendor-built offline collection — third-party offline plugins exist but are not part of the core product.

Formester PWA install, offline collection, auto sync (free and up)
Gravity Forms No native offline sync
For developers

Your form data, ready for the AI you already use.

Every Formester form ships with a REST API and an MCP server. Submissions don't stop at a CSV. The Gravity Forms alternative built for teams running AI agents on top of their data.

MCP server

Plug Formester into Claude, ChatGPT, or any MCP-compatible model.

Claude ChatGPT Custom agents

Connect Formester to any MCP-compatible model and let it read your form submissions directly. Ask Claude "which leads from this week's form look highest fit?", or have a custom agent score job applications against the role brief and flag the top candidates for the recruiter.

Read the MCP docs →
REST API v2

Or build directly on the REST API.

Self-service token Webhooks Business plan +

Pull form submissions into your data warehouse, push pre-filled form URLs back from your CRM, or build a custom enrichment pipeline. Self-service token at app.formester.com/api in two clicks. No support ticket, no waiting.

Read the API docs →
Why teams switch

Why teams choose Formester over Gravity Forms.

Eight reasons buyers searching for a Gravity Forms alternative tell us they made the switch. Each item ties to a specific Formester plan or feature, not a marketing line.

AI form generator on the free plan

Type a prompt, drop in a PDF, or paste a question list. Formester drafts the form in seconds. Available on the free plan, before you decide to pay.

Native payments included on the free plan

Stripe and PayPal integration on day one. No add-on, no upgrade. Most teams switching from Gravity Forms cite this as the deciding feature.

Conditional logic on Personal at $12/mo annual

Field-level rules across multiple inputs, not just section branching. Show, hide, skip, route, calculate. Available on the entry paid plan.

REST API + MCP server for AI agents

Hosted REST API on Business and an MCP server that plugs into Claude, ChatGPT, or any compatible model. Read your form data from the AI you already use.

Offline forms that install as PWAs

Field teams collect responses without a connection. Submissions store on the device and sync when the network returns. Available on the free plan, no app store install.

Custom domain on Business, branded URL on Personal

Forms live on your domain, not a vendor URL. Personal unlocks a custom subdomain; Business unlocks the full custom domain.

Multi-language with AI translation

180+ languages supported via AI translation on Business. One source form, the respondent picks their language at the top, edits stay in sync.

Privacy-first: no AI training on your data

GDPR, UK GDPR, and CCPA compliant. Customer Data is not used to train AI models, run advertising, or feed analytics. DPA section 4.4. We are honest about what we do not certify yet (SOC 2, ISO 27001, HIPAA).

Migration

How to switch from Gravity Forms to Formester in 3 steps.

From "I want to leave Gravity Forms" to "the new form is live" without losing data or missing submissions.

Export your form structure and entries.

In WordPress admin, open Forms → pick a form → Export → Download form (XML for structure) and Export → Entries (CSV). Note any GravityView frontends and add-ons in use; those need separate handling.

Time: 10 to 15 minutes per form.

Rebuild with the AI form generator.

Sign up for Formester (free, no card). Paste a description of the form, paste the question list, or upload a PDF if you have one. The generator drafts field types, conditional logic, and validation. Edit the labels, apply branding, and confirm the field order matches the original.

Time: 15 to 30 minutes per form (more for complex Gravity setups).

Re-point integrations and embeds.

Update webhook URLs and re-create any Gravity add-on flows (payment, signature, email autoresponders) using Formester's native equivalents. Replace the Gravity shortcode with the Formester embed. Confirm one test submission per integration before deactivating the plugin.

Time: 20 to 40 minutes; keep Gravity Forms installed for a week as a fallback.

Honest comparison

When Gravity Forms is still the better choice.

Two real cases where Gravity Forms beats Formester. We are the alternative for the rest, and that is okay.

You want maximum control inside the WordPress stack.

  • Gravity Forms gives you complete control of your data because the form lives in your WordPress database, not on a vendor's servers.
  • The add-on ecosystem is large: Signature Add-On, Entry-to-Database, GravityView, payments, custom REST integrations.
  • If your developer is a WordPress developer and your stack is WordPress-first, Gravity Forms slots in cleanly.
  • Honest tradeoff: that control + ecosystem is real. We're a fit when you want to leave WordPress, want vendor-managed patches, or want AI generation on a free plan.

You need WCAG 2.1 AA accessibility out of the box.

  • Gravity Forms maintains an accessibility checklist and has documented progress against WCAG 2.1 AA. Education and government buyers require this in the RFP.
  • Formester does not yet expose a published accessibility statement.
  • If your contract demands a vendor-attested accessibility posture today, Gravity Forms is the right call.

Integrate with your favorite tools

Improve your workflows with zero coding.

AirtableNotionGoogleSheets
Update Sheets & CRMs
GmailOutlookMailchimp
Auto-Reply by Email
TrelloAsanaClickup
Create Tasks from Forms
HubspotSalesforceZoho CRM
Send Leads to CRM
Google CalendarCalendly
Book Calendar Slots
Google DocsPDF.co
Generate PDF Docs
Google DriveDropboxOneDrive
Save Files to Cloud
DocuSignAdobe Sign
Send for Signature
ConvertKitActiveCampaign
Add to Email List
Privacy and data ownership

Your form data is yours. We don't train on it.

The prompts you write, the AI-generated form structures, and the responses respondents submit are all Customer Data. Per Section 4.4 of our Data Processing Addendum, Formester does not use Customer Data to train AI models, run advertising, run analytics, or feed marketing. The Google Gemini integration that drafts forms inherits the same boundary.

Your account is encrypted at rest, responses move over TLS, and payment data carries an additional AES-256 layer through Stripe. We are GDPR, UK GDPR, and CCPA compliant. We are not SOC 2, ISO 27001, or HIPAA certified yet, and we say so on the security page rather than implying otherwise. If your buying review requires those today, we'll tell you up front.

Quote icon

USER TESTIMONIALS

User Stories

Quotation marks

Tried like 4 quiz tools for our lead gen funnel before this and honestly this is the only one I didn't end up hating. AI did most of the work and the customization actually works.

a photo of Alex
AlexCustomer Success Manager at Orion Growth Partners
Quotation marks

Very intuitive and the surveys look genuinely professional out of the box. Most importantly, I requested a custom rating scale and they shipped it within hours. Stellar support that is hands-down better than the Jotform.

a photo of Chris
ChrisOperations Lead at SummitCloud Software
Quotation marks

Formester is simple enough for non-developers and sophisticated enough for developers. I'd say being able to choose between simplicity and complexity is one of this product's strengths. In addition, the founder is available to answer questions and doubts, which does not happen every day.

a photo of costanza casullo
Costanza CasulloVolunteer at Wato Coding Hub
Quotation marks

I'm migrating my forms from Paperform, where I've been a user for over 4 years. Loving the software so far! I've already replaced Paperform form embeds & popups on my sites & my husband's websites with Formester forms

a photo of dr michele
Dr. Michele RossFounder at Infused Health
Quotation marks

Formester AI form builder has lots of customisation options. It's very easy to generate online forms. Forms generated are also very user friendly it supports both mobile and desktop version. It also allows us to build our own custom themes. File upload is also possible in surveys. I love the simplicity with which I can create forms within couple of minutes without any coding knowledge. The UI is very attractive and easy to use. No prior experience is required to use it.

Deepika K - Formester Happy User
Deepika KBusiness Development Executive at

Try Formester before you renew Gravity Forms.

Free includes the AI form generator, payments, and conditional logic. Hosted, no WordPress patches to chase. Two minutes to sign up, no credit card.

Get Started – It's Free!

FAQs

Yes. The Formester WordPress plugin installs from the WordPress plugin directory, lets you build and embed forms directly inside posts and pages, and keeps submissions in your Formester dashboard. You can also build forms externally and embed them anywhere with a single line of code.

Three reasons. First, Formester has a free plan; Gravity Forms starts at $59 per year. Second, payments, e-signatures, webhooks, and quiz scoring are included on Formester rather than gated behind add-ons that push the all-in cost above $250 per year. Third, the AI form generator builds working forms from a prompt or PDF in under a minute, which Gravity Forms does not ship today.

Yes. Conditional logic, calculating fields, multi-step page flows, collaborative submissions, and autoresponders all run on the same form. The AI form generator wires the logic for you when you describe the flow in a prompt.

Yes. Stripe and PayPal are both direct, native integrations on the free plan. Stripe transactions sit behind AES-256 encryption at the Stripe layer, and you can run one-time payments, subscriptions, donations, and order forms without touching a developer.

Real-time co-editing on the same form, like Google Docs. Role-based permissions on the Business plan, up to 25 team seats, plus a shared submission feed and comment threads on individual responses. Works the same whether the form lives inside WordPress or as a hosted Formester page.

Hosted Formester removes the self-host attack surface that the July 2025 incident exploited. We patch our infrastructure once and every customer is protected. On a self-hosted Gravity Forms site, the patch responsibility sits with the site owner, and the Wordfence vulnerability database lists the rolling list of issues, including the March 2026 stored XSS finding on versions up to 2.9.28.1. Formester runs AES-256 encryption at rest, TLS in transit, and signs a Data Processing Agreement on request.

Formester Free includes 100 responses a month, the AI form generator, e-signatures, Stripe and PayPal payments, webhooks, conditional logic preview, and the WordPress plugin. Gravity Forms Basic at $59 per year covers one site, has no AI generator, and prices payments and signatures as separate Pro/Elite add-ons. The free Formester plan covers more features than Gravity Forms Basic, at $59 less.

You can export your existing Gravity Forms entries to CSV from the WordPress admin (Forms, Export) and import the CSV into Formester's Submissions tab as archive data. To rebuild the form structure itself, paste the field list as a prompt to Formester's AI generator or upload a PDF copy of the form. The generator returns a Formester form with matching field types, and you tune logic and branding inside the drag-and-drop editor.

100 MB on the Free plan, 1 GB on Personal at $12 per month (billed annually), and 50 GB on Business at $45 per month (billed annually). Gravity Forms file upload size is bounded by your WordPress hosting's PHP upload limit, which is typically 8 MB or 64 MB unless you raise it manually.